PPC Scorecard

Goal‑Driven Google Ads Scorecard

Goal‑Driven Google Ads Scorecard

Select a goal, paste your actuals, and get instant diagnostics & actions. Enter whole numbers for % (e.g., 60 for 60%).

Tip: CSV contains current table values for easy sharing.

Issues (auto‑detected)

Enter values to evaluate.

Quick Note

If Impression Share is low, check Search Lost IS (Budget) and Search Lost IS (Rank). Fix budget caps first; then raise bids and improve Quality Score (ad relevance, landing page experience).

Metric Tracker — Lead Generation
Benchmarks shown are typical starting points—tune for your niche.
Metric Actual (enter) Benchmark Direction Status Related Metrics Suggested Action